Bowerman's design and style led for the introduction in the "Moon Shoe" in 1972, so named because the waffle tread was stated to resemble the footprints left by astronauts around the Moon.

Nike was an early adopter of World-wide-web promoting, e-mail administration technologies, and applying broadcast and narrowcast communication systems to make multimedia promoting campaigns.

In an effort to 솔루션 refocus its business enterprise lines, Nike started divesting by itself of many of its subsidiaries while in the 2000s.